Racial themes History of advertising

quaker oats 1909 newspaper ad directed @ white consumers stereotypical images , dolls.

pepsi advertisements avoided stereotypical images common in major media depicted one-dimensional aunt jemimas , uncle bens role draw smile white customers. instead portrayed black customers self-confident middle-class citizens showed taste in soft drinks. economical too, pepsi bottles twice size.

by late 1960s, more few token blacks hired @ advertising agencies, , sensitivity problem increased. leading black magazines essence , jet routinely deplored racism in mainstream media, in negative depictions of black men , women. essence , jet in 21st century ran dozen ads year, skin lighteners, pervaded racism , white supremacy.