Sex and psychology History of advertising

1916 ladies home journal version of famous ad

at turn of 20th century, there few career choices women in business; however, advertising 1 of few. since women responsible of purchasing done in household, advertisers , agencies recognized value of women s insight during creative process. helen lansdowne resor @ j. walter thompson agency, 1 of pioneers.

in 1911, woodbury soap company became first use images of sexual contact sell product. ad slogan, created helen lansdowne, claimed women used soap have skin love touch . copy promised soap increase beauty of 1 s skin; offered color print , week s supply of soap 10 cents. slogan became popular woodbury used until 1940s. albert lasker said ad s use of sex appeal made 1 of 3 great landmarks in advertising history. ranked 31st on advertising age s list of top 100 campaigns of 20th century.