History Stingray Loud

logo used 2001 2012.



logo used 2012 2016.

in november 2000, chum limited granted approval canadian radio-television , telecommunications commission (crtc) launch muchloud, described national english-language category 2 music video specialty television service dedicated exclusively alternative, hard rock, metal , punk music or alternative music-related programming.

the channel launched on september 7, 2001 muchloud, fashioned after former muchmusic original program, loud. channel aired music videos small selection of other programming including concerts , interviews.

in july 2006, bell globemedia (later called ctvglobemedia) announced purchase chum estimated $1.7 billion cad, included in sale muchloud. sale subject crtc approval , approved in june 2007, transaction completed on june 22, 2007.

while channel, inception, had been ad-supported service, on august 31, 2009, commercial advertising dropped music video portion of channel s schedule. remaining commercials existed in programs such concerts or other special programming.

on september 10, 2010, bce, inc. (a minority shareholder in ctvglobemedia) announced planned acquire 100% interest in ctvglobemedia total debt , equity transaction cost of $3.2 billion cad. deal required crtc approval, approved on march 7, 2011 , closed on april 1 of year, on ctvglobemedia rebranded bell media.

on june 21, 2016, announced stingray digital acquire muchvibe, muchloud, muchretro, , juicebox bell media @ price-tag later revealed $4 million 4 channels. deal muchloud later close on august 15, 2016, muchloud rebranded stingray loud on august 12, 2016. on june 1, 2017, stingray announced completion of rebranding process 4 channels, included new programming , national promotional campaign. rebrand, non-music video programming removed channel.