Vera Borea Designs and Aesthetics Vera Borea

1 vera borea designs , aesthetics

1.1 1932
1.2 1933
1.3 1934
1.4 1935
1.5 1936
1.6 1938
1.7 1939
1.8 1940
1.9 1946
1.10 1959

vera borea designs , aesthetics

modern cuts modern lifestyle

white beach dress, july 1934

vera borea’s garments ingenious on both aesthetic , practical level.

for example, designer introduced high-waisted pants skimmed body below bust down waist, no belt necessary. lowered waistline down hips slimming line. showed pants bolero, bomber jackets, cropped sweaters or full blouses, enhanced elongated effect.

wrap blouses , dresses did away need zippers, buttons , belts. halter tops did away collars. flared , gored skirts provided fullness , ease of movement while avoiding stiffness , puffiness of gathered waistline. judicious draping on dresses , jackets, inverted pleats on pants, set-in panels; continued body-conscious philosophy. waistbands , cuffs became ribbed , elasticized, offering more comfort , sleeker line, protection against elements. scarves built blouses or jackets, or looped through belt. short sleeved jackets provided both polish , practicality. pockets freed woman’s hands, did chains , clips, held clip-on cigarette case, visor, or pair of gloves. collars disappeared coats , jackets, or shrunk down simple stand-up style. kimono cut coats closed sashes or 1 or 2 oversized buttons. slim ribbed turtleneck pullover became 1 body , removed need scarf keep wearer’s throat warm. thin ribbed pullovers layered, making them ideal cool temperatures or outdoor sports, easy peel off once inside maximum comfort.

vera borea made mark swimsuits, made plain wool or cotton knits, , little ornament. flair in details: low backs, criss-crossing straps, flared hips, discreet patterns. in 1934, designer showed swimsuits worn under matching skirt or flared shorts, giving women new alternative fuller covering of apron dress. either option, woman slip on skirt, shorts or dress on swimsuit , go straight lunch or jump car. apron style sundress low allowed women soak sun s rays on terrace of restaurant. pants got cargo pocket , jackets incorporated pockets or cuffed sleeves hold swim cap or wet bathing suit. beach wear range grew include sleeveless dresses matching cotton coats , capri pants, oversized terry cloth lined jackets, high-waisted shorts , bra tops; matching sandals, socks , beach bags.

1932

passionate skiing, swimming , golf, borea particularly enjoyed designing sportswear because found difficult buy clothing chic yet comfortable , well-priced. 1932 sports clothes designs included skirt , waist-length jacket made of thick woolly tricot. these worn in combination open work inside sweater of same color. tweed top coat black belt , loose wrap around front gave harmonious silhouette. paris fashion releases in late spring replete frocks made of heavy black wool. borea s black wool crepon frock had incrusted collar , top sleeves of white shaved lamb. summer 1932 fashions emphasized high-waist effect, when no belt worn. wearer s figure closely fit below bust waist. borea s day skirts had hemlines 8 ten inches ground. designer favored materials quite rough , open-surfaced, cotton or woolen ones. these tailored small modern suits worn blouses made of dimity or crocheted irish linen thread. these featured turn down collars , muslin ties. town wear borea stressed rough linen fabrics , employed negligee materials in formal fashions. used silks, created heavy basket or chevron (insignia) patterns, obtained hand woven italy. youthful designs without pretense , not flapperish.

beach accessories in interwoven rafia , leather, 1935


1933

summer designs revealed in february 1933 marked milestone in borea s designing career. point no longer showed pants, exception of plus fours, styled boating. feminine sports frocks , evening gowns quite similar, except lengths. frocks shorter, sixteen inches off floor, while evening gowns ankle-length. both possessed accentuated sunburn decolletes, suspended small ribbon-threaded metal chains. borea lowered waistlines of creations hipbone. fashions began exaggerate fullness in overblouses , wide, flared, gored skirts designed. borea s bathing suits short , flaring, made plain wool or checked cotton. created taffeta blouses linen suits. spring , summer borea used knitted shoulder yokes. white suede golf jacket designed had knitted white cotton yoke. mixed wool motor , travel coats featured knitted wool yokes in dark tones. borea s cotton or linen dresses , jackets had yokes bright contrasts , belts of knitted wool.

1934

a novelty introduced in january 1934 skirted bathing suit. skirt worn on maillot or flaring one-piece shorts. separate skirt began outmode fuller covering given beach apron. borea s runner consisted of 2 flared panels opened on both sides. used large printed cotton handkerchief, popular in st. tropez. creativity showed in stylishness exhibited, working scarves new forms cover backless frocks. skirt 1 color, maillot another, , wraplet third. favored combinations dark blue, venetian pink, , pale yellow, or chinese blue, old rose, , beige.

ski suit in schenectady gazette, 1 january 1934


1935

in may 1935 copy of borea sundress sold $5.95 in los angeles store. made of cotton indianhead, dress left entire open soak in sun s warmth. featured block print natural background , design of green or purple lines. block print adorned turquoise, gold, , coral (color). sundress fashionable wear on bathing suit luncheon indoors @ beach club.

borea s collection fall 1935 included suits, jackets, , long redingotes, semi-fitted leg-o -mutton sleeves. fashions had widening shoulder line. sports suits uniquely cut in soft colored tweeds , worn dark crape shirts. short sleeves on these shirts widened. borea s day clothes featured number of shades of gray-green. these accentuated buttons , scarves of yellow or guardsman s red. bishop violet prominent color of borea s evening wear designs. nubby woolen, woven bear s hair, featured in designer s sports wear. wool daytime frocks had velvet belts , trimmings. highlights included pine-cone rosettes, replaced sports buttons. pheasant feathers exhibited trimming.

1936

in july borea released white flannel suit sea-cum-casino. worn chali blouse, had subtle differences suits introduced lucien lelong , other designers.

1938

borea silhouette characterized moulded bodices, normal shoulders, small waists, , short skirts, of them pleated , others flared. made use of linens beach, town, , evening wear. employed apronline, either draped or tied in back. other prominent features of note striped , embroidered materials (often oriental types), , colored piping (sewing). colorful printed frocks worn beneath slim, dark coats.

1939

for fall 1939 borea styled striped necktie wool dresses. daytime frocks worn necktie wool blouses , heavy leather belts. wool jackets shown plain skirts. full skirted dresses shirtwaist bodices part of evening wear. 1 design made in red , green vertical stripes. tucked in @ waist. evening gowns inspired portraits velasquez. features included long sleeves , gold buttons, modern shirtwaist effects.

tennis suit, 1948


1940

flared basques created borea wear in evenings. styles displayed screw-head buttons contrasting color on square cut jacket. individual.

1946

borea s 1946 fall collection presented on 12 september @ paris salon, had been redecorated white , red , massed red flowers. lines of clothing designs simple, natural shoulders. fullness eschewed except drapery featured on slim silhouette evening. among fashions @ showing included gray flannel ski suit white leather suspenders , gold buckles. borea introduced amber, mouse gray, , moss green corduroy box jackets on tweed suits or simple turtleneck wool dresses. town dresses , suits employed black wool bands or inset black velvet. perhaps attractive ensemble in collection mouse gray jacket plum frock.

1959

borea designed raincoat made golden brown proofed corduroy. buttons of embossed silver.