Further reading History of advertising

1 further reading

1.1 asia-pacific
1.2 developing countries
1.3 europe
1.4 united states , canada

1.4.1 primary sources u.s. , canada


1.5 historiography

further reading

dickenson, jackie. global advertising histories history compass (2014) 12#4 pp 321–332. surveys historiography of global advertising industry, 1918 2014, focused on key debates american , british scholars.
faulconbridge, james r. et al. eds. globalization of advertising: agencies, cities , spaces of creativity (routledge; 2011) 208 pages
pincas, stephane, , marc loiseau. history of advertising (2008)
tungate, mark. adland: global history of advertising (2nd ed. kogan page publishers, 2013.)
mcdonough, john, , karen egolf, eds. advertising age encyclopedia of advertising (3 vol. 2002; 2nd ed. 2015) comprehensive global coverage

asia-pacific

chaudhuri, arun. indian advertising: 1780 1950 ad (tata mcgraw-hill education, 2007)
crawford, robert. wait, there s more!: history of australian advertising, 1900-2000 (2008)
haynes, douglas e. advertising , history of south asia, 1880-1950, history compass (2015) 13#8 pp 361–374.
kawashima, nobuko. advertising agencies, media , consumer market: changing quality of tv advertising in japan. media, culture & society 28#3 (2006): 393-410.
moriarty, sandra, et al. advertising: principles , practice (pearson australia, 2014), australian perspectives
rajagopal, a., ‘advertising in india: genealogies of consumer subject’, in s. dube, ed., handbook of modernity in south asia: modern makeovers (new delhi: oxford university press, 2011), pp 217–228
stewart, sally, , nigel campbell. advertising in mainland china: preliminary study. international journal of advertising 5#4 (1986): 317-323.
sugiyama, kotaro, , tim andree. dentsu way: secrets of cross switch marketing world s innovative advertising agency (2010) excerpt

developing countries

bhatia, tej k. advertising , marketing in rural india (macmillan, 2007)
ciochetto, lynne. globalisation , advertising in emerging economies: brazil, russia, india , china (routledge, 2013)
ciochetto, lynne. advertising , globalisation in india. (massey university, 2004). online
mazzarella, william. shoveling smoke: advertising , globalization in contemporary india (duke university press, 2003)
wang, jian. 4 hundred million more 1 billion consumers: brief history of foreign advertising industry in china. international journal of advertising 16#4 (1997): 241-260.

europe

1911 michelin guide



arvidsson, adam. between fascism , american dream: advertising in interwar italy. social science history 25#.2 (2001): 151-186.
boddewyn, jean j., , esther loubradou. control of sex in advertising in france. journal of public policy & marketing 30#2 (2011): 220-225.
briggs, peter m. news little world : critical glance @ eighteenth-century british advertising. studies in eighteenth-century culture 23#.1 (1994): 29-45.
church, roy. new perspectives on history of products, firms, marketing, , consumers in britain , united states since mid-nineteenth century 1. economic history review 52.3 (1999): 405-435.
ciarlo, david. advertising empire: race , visual culture in imperial germany (2011)
furdell, elizabeth lane. grub street commerce: advertisements , politics in modern british press. historian 63#1 (2000): 35-52. online
harp, stephen l. marketing michelin: advertising , cultural identity in twentieth-century france (2001)
henry, brian, ed. british television advertising: first 30 years (1986)
liguori, maria chiara. north , south: advertising prosperity in italian economic boom years. advertising & society review (2015) 15#4
loeb, lori anne. consuming angels: advertising & victorian women (1994) 224pp
nachum, lilach, , jean-daniel rolle. home country , firm-specific ownership advantages: study of us, uk , french advertising agencies. international business review 8#5 (1999): 633-660.
nevett, terence r. advertising in britain: history (1982)
oram, hugh. advertising book: history of advertising in ireland (mol books, 1986)
pinkus, karen. bodily regimes: italian advertising under fascism (1995)
richards, thomas. commodity culture of victorian england: advertising & spectacle, 1851-1914 ( 1990) 306pp
romano, charlotte j. comparative advertising in united states , in france. northwestern journal of international law , business 25 (2004): 371. online
saunders, thomas j. selling under swastika: advertising , commercial culture in nazi germany. german history (2014): ghu058.
schwarzkopf, stefan. discovering consumer market research, product innovation, , creation of brand loyalty in britain , united states in interwar years. journal of macromarketing 29.1 (2009): 8-20.
schwarzkopf, stefan. mirrors: advertising , british cold war consumer politics. contemporary british history 19.2 (2005): 133-150.
segal, aaron jeffrey. republic of goods: advertising , national identity in france, 1875-1918 (phd ucla 1995) proquest dissertations publishing, #9601348.
swett, pamela e., s. jonathan wiesen, , jonathan r. zatlin. selling modernity: advertising in twentieth-century germany (duke university press, 2007) online review
west, douglas. multinational competition in british advertising agency business, 1936–1987. business history review 62#3 (1988): 467-501.

united states , canada


applegate, edd. rise of advertising in united states: history of innovation 1960 (2012)
applegate, edd. personalities , products: historical perspective on advertising in america (1998) online
barnouw, erik, sponsor: notes on modern potentate (1978) sponsors of broadcasts programs
brandt, allan. cigarette century: rise, fall, , deadly persistence of product defined america (2009)
cruikshank, jeffrey l.; schultz, arthur. man sold america: amazing (but true!) story of albert d. lasker , creation of advertising century (harvard business press, 2013)
ewen, stuart. captains of consciousness: advertising , social roots of consumer culture. new york: mcgraw-hill, 1976. isbn 0-07-019846-2
fox, stephen r. mirror makers: history of american advertising , creators (university of illinois press, 1984), biographical approach
gordon, ian. advertising in encyclopedia of american studies, ed. simon j. bronner (johns hopkins university press, 2015), online.
kern-foxworth, marilyn. aunt jemima, uncle ben, , rastus: blacks in advertising, yesterday, today, , tomorrow (1994) online
friedman, walter a. birth of salesman (harvard university press, 2005), in united states
jacobson, lisa. raising consumers: children , american mass market in twentieth century (columbia university press, 2013)
jamieson, kathleen hall. packaging presidency: history , criticism of presidential campaign advertising (3rd ed. oxford up, 1996) online
johnston, russell. selling themselves: emergence of canadian advertising (2001), scholarly history 1930
laird, pamela walker. advertising progress: american business , rise of consumer marketing (johns hopkins university press, 2001.)
lears, jackson. fables of abundance: cultural history of advertising in america (1995) online
marchand, roland. advertising american dream: making way modernity, 1920-1940 (univ of california press, 1985)
meyers, cynthia b. word our sponsor: admen, advertising, , golden age of radio (2014)
norris, james d. advertising , transformation of american society, 1865-1920 (1990) online
pease, otis. responsibilities of american advertising: private control , public influence, 1920– 1940 (1958)
pollay, richard w. subsiding sizzle: descriptive history of print advertising, 1900-1980. journal of marketing (1985): 24-37. in jstor
pope, daniel. making of modern advertising (1983), major scholarly history 1880s-1920s
presbrey, frank. history , development of advertising. advertising & society review (2000) 1#1 online
samuel, lawrence r. freud on madison avenue: motivation research , subliminal advertising in america (2010) online
schultz, david a. ed. lights, camera, campaign (2004); articles on political advertising

nesbitt-larking, paul, , jonathan rose. political advertising in canada. in david a. schultz, ed. lights, camera, campaign (2004) pp: 273-299.


sivulka, juliann. soap, sex, , cigarettes: cultural history of american advertising (cengage learning, 2011)
spring, dawn. globalization of american advertising , brand management: brief history of j. walter thompson company, proctor , gamble, , foreign policy. global studies journal (2013). 5#4
stephenson, harry edward, , carlton mcnaught. story of advertising in canada: chronicle of fifty years (ryerson press, 1940)
west, darrell m. air wars: television advertising , social media in election campaigns, 1952-2012 (sage, 2013)

primary sources u.s. , canada

atwan, robert. edsels, luckies , frigidaires: advertising american way (1979), print ads covering 20th century u.s.
cantor, h. j. fight truth in advertising (1936) better business bureau story
cone, fairfax. faults (1969), autobiography
hopkins, claude c. life in advertising (1986)
marin, allan, ed. 50 years of advertising seen through eyes of advertising age: 1930-1980 (1980), reprints of ads , news stories
ogilvy, david. confessions of , advertising man (1963)
starch, daniel. advertising principles (1927) [abridgment of principals principles of advertising; advanced treatise on methods , advertising campaigns]
watkins, julian l. 100 greatest advertisements: wrote them , did (1949)
white, percival. advertising research (1927), advanced treatise on methods , advertising campaigns

historiography

schwarzkopf, stefan. subsiding sizzle of advertising history: methodological , theoretical challenges in post advertising age. journal of historical research in marketing 3#.4 (2011): 528-548.
staudenmaier, john, , pamela walker lurito laird. advertising history technology , culture (1989) 30#4 pp. 1031–1036 in jstor