On the Internet from the 1990s History of advertising

with advent of ad server, marketing through internet opened new frontiers advertisers , contributed dot-com boom of 1990s. entire corporations operated solely on advertising revenue, offering coupons free internet access. @ turn of 21st century, number of websites, including search engine google, started change in online advertising emphasizing contextually relevant ads based on individual s browsing interests. has led plethora of similar efforts , increasing trend of interactive advertising.

the share of advertising spending relative gdp has changed little across large changes in media. example, in in 1925, main advertising media newspapers, magazines, signs on streetcars, , outdoor posters. advertising spending share of gdp 2.9 percent. 1998, television , radio had become major advertising media. nonetheless, advertising spending share of gdp lower – 2.4 percent.

the advertising business model has been adapted since 1990s. in media equity, advertising not sold, provided start-up companies in return equity. if company grows , sold, media companies receive cash shares.

chinese advertising moving heavily smartphone, leaving television behind. companies in china increasingly more focused on mobile advertisements on television advertisements. central roles played chinese-based social networking sites weixin (also known wechat), , sina weibo, , efforts of western companies, including coca-cola, burberry, , north face, market chinese consumers through smartphones.

restrictions on advertising

since 1950s, industry itself, or government, has imposed restrictions on advertising types of products, liquor , cigarettes. tobacco bans exist in many major countries across world , cover 2.3 billion people. in 1990s quebec banned advertising directed @ children. restrictions have hindered competition in breakfast cereal market when compared rest of canada.