Sports Models for City Wear : A couture house dedicated to sportswear Vera Borea



vera borea boutique rue saint-honore in 1949


countess de regoli, passionate sportswoman born , raised in italian dolomites, frustrated lack of clothing chic yet comfortable , began design sportswear, négligées , swimming suits featuring special knitting stitch invented grand mother


with assistance of friend, british-born princess de rohan, countess located haute-couture salon @ 29 rue d’artois, @ end of faubourg saint-honoré. growing success, house established in 1935 two-story shop @ 376 rue saint honoré, remained open until 2007.


with no-nonsense, hands-on approach, countess de regoli, avid skier, swimmer , golfer, tried out creations on herself before offered them sale, , modelled them clients. designs appeared smart enough worn in town, reuniting sports , town wardrobes.


































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