Pre-modern history History of advertising

bronze plate printing advertisement liu family needle shop @ jinan, song dynasty china. considered world s earliest identified printed advertising medium.

egyptians used papyrus make sales messages , wall posters. commercial messages , political campaign displays have been found in ruins of pompeii , arabia. lost , found advertising on papyrus common in ancient greece , ancient rome. wall or rock painting commercial advertising manifestation of ancient advertising form, present day in many parts of asia, africa, , south america. tradition of wall painting can traced indian rock art paintings date 4000 bc.

in ancient china, earliest advertising known oral, recorded in classic of poetry (11th 7th centuries bc) of bamboo flutes played sell candy. advertisement takes in form of calligraphic signboards , inked papers. copper printing plate dated song dynasty used print posters in form of square sheet of paper rabbit logo jinan liu s fine needle shop , buy high quality steel rods , make fine quality needles, ready use @ home in no time written above , below considered world s earliest identified printed advertising medium.

edo period lel flyer 1806 traditional medicine called kinseitan

in europe, towns , cities of middle ages began grow, , general populace unable read, instead of signs read cobbler , miller , tailor , or blacksmith use image associated trade such boot, suit, hat, clock, diamond, horse shoe, candle or bag of flour. fruits , vegetables sold in city square backs of carts , wagons , proprietors used street callers (town criers) announce whereabouts convenience of customers. first compilation of such advertisements gathered in les crieries de paris , thirteenth-century poem guillaume de la villeneuve. 3 forms of advertising existed during pre-printing period (before 15 century); forms trademarks (moon, stars etc.), town criers , sign boards.