United States and Canada History of advertising

applegate, edd. rise of advertising in united states: history of innovation 1960 (2012)
applegate, edd. personalities , products: historical perspective on advertising in america (1998) online
barnouw, erik, sponsor: notes on modern potentate (1978) sponsors of broadcasts programs
brandt, allan. cigarette century: rise, fall, , deadly persistence of product defined america (2009)
cruikshank, jeffrey l.; schultz, arthur. man sold america: amazing (but true!) story of albert d. lasker , creation of advertising century (harvard business press, 2013)
ewen, stuart. captains of consciousness: advertising , social roots of consumer culture. new york: mcgraw-hill, 1976. isbn 0-07-019846-2
fox, stephen r. mirror makers: history of american advertising , creators (university of illinois press, 1984), biographical approach
gordon, ian. advertising in encyclopedia of american studies, ed. simon j. bronner (johns hopkins university press, 2015), online.
kern-foxworth, marilyn. aunt jemima, uncle ben, , rastus: blacks in advertising, yesterday, today, , tomorrow (1994) online
friedman, walter a. birth of salesman (harvard university press, 2005), in united states
jacobson, lisa. raising consumers: children , american mass market in twentieth century (columbia university press, 2013)
jamieson, kathleen hall. packaging presidency: history , criticism of presidential campaign advertising (3rd ed. oxford up, 1996) online
johnston, russell. selling themselves: emergence of canadian advertising (2001), scholarly history 1930
laird, pamela walker. advertising progress: american business , rise of consumer marketing (johns hopkins university press, 2001.)
lears, jackson. fables of abundance: cultural history of advertising in america (1995) online
marchand, roland. advertising american dream: making way modernity, 1920-1940 (univ of california press, 1985)
meyers, cynthia b. word our sponsor: admen, advertising, , golden age of radio (2014)
norris, james d. advertising , transformation of american society, 1865-1920 (1990) online
pease, otis. responsibilities of american advertising: private control , public influence, 1920– 1940 (1958)
pollay, richard w. subsiding sizzle: descriptive history of print advertising, 1900-1980. journal of marketing (1985): 24-37. in jstor
pope, daniel. making of modern advertising (1983), major scholarly history 1880s-1920s
presbrey, frank. history , development of advertising. advertising & society review (2000) 1#1 online
samuel, lawrence r. freud on madison avenue: motivation research , subliminal advertising in america (2010) online
schultz, david a. ed. lights, camera, campaign (2004); articles on political advertising

nesbitt-larking, paul, , jonathan rose. political advertising in canada. in david a. schultz, ed. lights, camera, campaign (2004) pp: 273-299.


sivulka, juliann. soap, sex, , cigarettes: cultural history of american advertising (cengage learning, 2011)
spring, dawn. globalization of american advertising , brand management: brief history of j. walter thompson company, proctor , gamble, , foreign policy. global studies journal (2013). 5#4
stephenson, harry edward, , carlton mcnaught. story of advertising in canada: chronicle of fifty years (ryerson press, 1940)
west, darrell m. air wars: television advertising , social media in election campaigns, 1952-2012 (sage, 2013)

primary sources u.s. , canada

atwan, robert. edsels, luckies , frigidaires: advertising american way (1979), print ads covering 20th century u.s.
cantor, h. j. fight truth in advertising (1936) better business bureau story
cone, fairfax. faults (1969), autobiography
hopkins, claude c. life in advertising (1986)
marin, allan, ed. 50 years of advertising seen through eyes of advertising age: 1930-1980 (1980), reprints of ads , news stories
ogilvy, david. confessions of , advertising man (1963)
starch, daniel. advertising principles (1927) [abridgment of principals principles of advertising; advanced treatise on methods , advertising campaigns]
watkins, julian l. 100 greatest advertisements: wrote them , did (1949)
white, percival. advertising research (1927), advanced treatise on methods , advertising campaigns