Consumer xenocentrism Xenocentrism

grace susetyo suggests idea foreign cultures , elements superior local causes crisis of cultural identity among western-educated indonesians , problem needs eradicated.

george balabanis , adamantios diamantopoulos further defined consumer xenocentrism multi-dimensional construct explain consumer affinities foreign products. define consumer xenocentrism rooted in 2 concepts, perceived inferiority of domestic goods , aggrandized perception of foreign products.

the academy of international business studying out of group favoritism , in-group derogation consumer effect in chinese consumer market.

measurement of consumer xenocentrism

lawrence uses definition of xenocentrism, conceived kent , burnight, describe propose potential scale, cxeno, predict how xenocentric views of non-domestic goods affects consumer behavior. proposed scale quantity xenocentric consumer tendencies, xscale, includes both instances of social , consumer xenocentrism.

economists have begun include consumer xenocentrism, along other consumer centrisms such consumer ethnocentrism , consumer cosmopolitanism, in analysis of consumer behavior. recent research has looked @ how these 3 centrisms impact 1 another.